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Showing posts from September, 2020

"When you use a ridiculous font, no one thinks you have a plan."

Well, as it turns out, my love for comedy has led me to a study of fonts.  Go figure. I  haven't decided on my exact topic yet, but it will be somewhere in the realm of how typeface can establish (or diminish) credibility in the mind of the user/reader. I have found some good sources on perception of typefaces as well as the connotative meaning of  typeface, but I have yet to find anything on my exact interest of how a user/reader uses their perception of typeface in evaluating a text's credibility or trustworthiness.  I am also very intrigued by how typefaces play a role in everyday life. For example, I have learned (as many tech writing majors may have) that text presented in all caps is harder to process than text that is in upper-lower case. Yet, as I was driving to the driving range today (yeah, I golf, and those words weirdly matched up, but I'm going to let it stand), I noticed that ALL of the important signs were set in all caps. Why? I would l...